Cross-border Cooperation as a Mechanism of Regional Marketing in the Baltic Region

Davidov Denis, Chekalina Tatyana

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DOI:

10.5922/2079-8555-2009-2-6

cross-border cooperation cross-border regionalisation Euroregion regional brand Baltic Sea Region

Abstract

The article offers a pragmatic approach to certain aspects of cross-border regionalisation. The marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms of cross-border cooperation and to the elaboration of an efficient development strategy as a promising direction of further study of the cross-border cooperation and regionalisation phenomena.

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