The author identifies trends and variations of the socio-cultural identity and integration of Russians in Latvia. According to the author, since the middle 1990s, two trends have been recognized - first, the “ingrowing” of ethnic Russians into the life of independent Latvia, and second, forming their new identity. The article presents a number of factors hampering the integration of ethnic Russians into Latvian society. Variations and options of socio-cultural identity and integration (or assimilation) of the Russian population of Latvia are shown.